Six Degrees is a national communications company founded upon the "Six Degrees of Separation" theory. Namely, that any one person can be connected to any other person on the planet sharing common interests through a chain of acquaintances that has no more than five intermediaries. Our mission is to effectively communicate with influential cosmopolitan trendsetters in a manner that not only visually and intellectually captures the attention of our audience, but also becomes a way of life for them. We do this by publishing a hip, progressive magazine, maintaining a cutting-edge Web site, producing and promoting high-profile events, and executing other inventive marketing initiatives.
The Magazine
Six Degrees magazine is a powerful pocket-sized 192-page publication dedicated to fashion and entertainment. We spare no cost in paper, printing or design quality so as to ensure the collectability of our magazine. Each month, our creative team achieves the pinnacle in magazine design and content expression by reinventing itself with an entirely fresh new look, feel and perspective. We consistently give our readers award-winning editorial that is fun, interesting and entertaining. The result is a growing readership recognizing Six Degrees as the authority on what is going on, who is in the spotlight, and what is the latest trend. It is our "something different" attitude that sets us apart and drives our success.
The Web Site
Innovation is the compass that guides the future of this particular site. A constantly evolving medium, this Web site serves as one of the cornerstones of the Six Degrees business model. Our state-of-the-art magazine flip-book and dynamic photo gallery present only a small glimpse into the levels of our ingenuity and the dedication to our Internet users. Nonetheless, Six Degrees has already received widespread acclaim for its forward-thinking Web design and application. Readers and users from major cities across the United States interact daily with our site and eagerly anticipate our upcoming Newsletter, Events Calendar, and City Guides to name a few.
Six Degrees understands the capability and importance of online marketing and advertising. More importantly, it appreciates the differences and complexities involved in stimulating an audience online as opposed to in print. It is a mammoth undertaking in terms of management and production; and Six Degrees embraces the challenge. As the result, Six Degrees pledges to provide its Web site visitors and subscribers original, imaginative content and captivating images distinct from its magazine counterpart creating an unparalleled online experience.
The Newsletter
Informative and effective, the Six Degrees Online Newsletter is an invaluable, market-specific resource blasted electronically to tens of thousands Six Degrees e-mail subscribers each week. Like its magazine counterpart, the Six Degrees Newsletter ensures that locals and prospective tourists alike keep their fingers on the pulse of a particular city by providing the hottest and most up-to-date event information and establishment reviews. The newsletter also presents first-rate editorial centered on music, fashion, and popular culture. It is a medium that grows exponentially each week in terms of its e-mail subscription base and has consequently become a coveted mode of expression and communication for advertisers of any business.
Featuring five strategically-placed advertising slots, the Newsletter is particularly useful to advertisers in that it is disseminated directly to e-mail subscribers weekly but also readily available at sixdegreesmag.com. More specifically, businesses can tailor advertisements to meet time-specific business objectives that do not require exposure in a monthly publication but nonetheless need to be communicated to a trendsetting demographic in a sleek and stylish way that is unmistakably Six Degrees.
Special Events
Six Degrees understands the importance of showcasing a product or service directly to a qualified consumer. Moreover, we know the challenges and risks involved in producing an event specifically designed to expose a product, service, or brand to a targeted audience. For this reason, Six Degrees maintains a department dedicated to planning, coordinating, sponsoring, promoting, and hosting special events. Working independently or in partnership with existing advertisers, Six Degrees structures each event to appeal to your intended clientele. We infuse all events with unique, creative twists and themes so as to ensure that the event and the product, service, or brand associated with that event is remembered and, more importantly, talked about. Six Degrees’ experience, expertise and ability to bring its influential and trendsetting community is what sets it apart from the competition..
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Other Marketing Initiatives
Always striving to be a pioneer in marketing and advertising communications, Six Degrees has excelled in non-traditional marketing initiatives like eMarketing Blasts and vehicle wrapping with other effective marketing measures coming soon.
eMarketing Blasts
Our private registered e-mail database consists of tastemakers and trendsetters, which can be broken down by age, gender, and geographic location to name a few. However, like our Web site consumers, the recipient database is not limited to our print markets. This effective tool can be utilized to announce business launches, changes, promotions, and events to name a few.
Vehicle Wrapping
Six Degrees currently operates a 2006 H2 Hummer promotional vehicle in Detroit with plans to operate the same or similar type vehicle in all current and future print markets. In conjunction with this new packaging concept, Six Degrees delivers over 20,000 magazines throughout metro Detroit in this promotional vehicle; and it is parked front and center at all Six Degrees events as well as other high-profile gatherings and galas. These vehicles carry the fashionable pulse of Six Degrees magazine and present businesses a unique and highly visible opportunity to communicate their message and brand..
For more information regarding advertising on our wrapped promotional vehicles, please contact